Comparison
Amazon SES offers the lowest email-sending cost in the industry at $0.10 per 1,000 emails. But it's raw infrastructure: no sequences, no contact management, no deliverability tooling, no UI beyond a basic console. tinysend wraps around SES via BYOK so you keep SES pricing while gaining a full email platform — or skip AWS entirely and use tinysend's own infrastructure with usage-based pricing.
Get started free →tinysend's BYOK feature lets you connect your own SES account. You keep SES pricing ($0.10/1k), your existing sending reputation, and AWS billing — tinysend adds the API, sequences, contacts, and dashboard on top. No AWS? Use tinysend's infrastructure instead.
SES requires IAM role setup, sandbox approval, bounce/complaint webhook plumbing, and CloudWatch dashboards before your first production email lands. tinysend is one API key and a POST request. DKIM and SPF are handled for you.
SES does one thing: relay emails. tinysend adds sequences as code, contact management, audience segmentation, webhooks with retry logic, and an API designed for automated systems and AI agents — not just batch marketing sends.
Raw AWS infrastructure vs developer email platform
| Feature | tinysend | Amazon SES |
|---|---|---|
| No AWS account needed | ||
| Transactional email API | ||
| Email sequences / drip campaigns | ||
| Contact management | ||
| Audience segmentation | ||
| Bring Your Own Key (BYOK) | N/A — IS the key | |
| Built-in DKIM / SPF setup | ||
| Bounce & complaint handling | ||
| Suppression list management | Manual via SDK | |
| Webhooks with retry logic | Via SNS only | |
| Dashboard & analytics | CloudWatch only | |
| Sequences as code (CLI) | ||
| Usage-based pricing | ||
| Free tier | EC2-hosted only | |
| Agent-native (AI automation) | ||
| No IAM setup required |
At 50K emails/month and 25K contacts
tinysendper month
per month
Developers who want SES-level pricing but a real API and dashboard instead of raw AWS infrastructure.
Teams already on SES who want to add sequences and contact management without changing providers.
AI agent builders who need programmatic email triggering without managing IAM roles and CloudWatch.
Startups who want to move fast — skip the sandbox approval and bounce-handling plumbing.
Engineering teams tired of debugging SES reputation issues without proper tooling or support.
Exploring all your options?
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1,000 emails/month free. Full API access. Set up in under 5 minutes.