Comparison

tinysend vs Loops

Loops is a clean SaaS email tool with good automation — but it's flat-rate priced, UI-first, and has no BYOK. tinysend is API-first, usage-based, and lets you bring your own sending provider.

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Why teams switch to tinysend

Usage-based vs flat-rate

Loops charges $49/month flat. tinysend charges $52.50 for the same volume, but you only pay for what you actually send — no wasted spend in slow months.

Bring Your Own Key

Loops routes everything through their infrastructure. tinysend lets you use your own SES, Postmark, or Mailgun account — giving you full control and lower costs at scale.

Code-first workflows

Define sequences in code, deploy via CLI, trigger everything via REST API. tinysend is built for developers who think in code, not drag-and-drop visual builders.

Feature comparison

SaaS email automation head-to-head

FeaturetinysendLoops
Email automation / sequences
Contact management
REST API
Usage-based pricing
Bring Your Own Key (BYOK)
Sequences as code (CLI)
Transactional email
Free tier
Webhooks
Agent-native (AI automation)
No seat limits

Pricing comparison

At 50K emails/month and 25K contacts

tinysend
$52.50

per month

  • Usage-based — pay for what you use
  • BYOK — use your own sending provider
  • Free tier included
Loops
$49

per month

  • Flat monthly fee — paid whether you send or not
  • No BYOK — locked into Loops's infrastructure
  • No free tier

Who should use tinysend?

Developer-led SaaS teams who want code-first email workflows.

Startups who want to pay proportionally to their actual sending volume.

Teams building AI agents that trigger email automations programmatically.

Companies who already have SES or Postmark and want to keep using them.

Engineers tired of UI-first tools and wanting full API coverage.

Exploring all your options?

See the best Loops alternatives →

Please bring your own sender...

from: tinysend

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Ready to start sending?

1,000 emails/month free. Full API access. Set up in under 5 minutes.